Check 11 / 19 LOW impact In the full checklist
Organization + site search schema home
What this check is
Organization markup identifies the brand entity; the sitelinks search box markup lets Google offer a search field for the domain directly in the results. Both belong on the homepage.
How to implement it
Add Organization JSON-LD with the brand name, logo, URL and official profiles, plus the WebSite entity with the potential search action pointing at the store search. Keep the logo URL absolute and current.
How to verify it
Validate the homepage markup and confirm the Organization node has the correct brand name and logo, with the search action URL matching the live search endpoint.
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