Check 12 / 18 LOW impact In the full checklist
Empty cart with bestsellers + search, not sad
What this check is
An empty cart is a page shoppers reach by accident, usually after a session expiry. Filling it with the bestsellers and a search box keeps the visit alive instead of ending it with an apology.
How to implement it
Replace the default message with a short line plus a search field and a grid of bestsellers or recently viewed products, keeping the header and footer navigation intact. Do not gate the rest of the store behind a redirect.
How to verify it
Empty the cart and open the cart page directly: it renders the bestseller grid and search on mobile, and clearing the cart never redirects the shopper to a dead end.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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