Check 18 / 18 LOW impact In the full checklist
Guest checkout default — account optional post-purchase
What this check is
Forcing account creation before payment is one of the most reliable ways to lose a sale. Guest checkout as the default, with account creation offered after the order, keeps both the sale and the option.
How to implement it
Make guest checkout the default path, remove the mandatory password field, and offer a one-tap account creation on the confirmation screen using the details already captured. Keep the order visible in the guest’s confirmation email.
How to verify it
Complete a test order without creating an account, then confirm the confirmation email includes a working link to the order and to create the account afterwards.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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