Check 2 / 18 HIGH impact In the full checklist
Remove coupon field, show as link 'Have code?' +8% CVR
What this check is
An open coupon box invites every shopper to leave the cart and search for a code. Hidden behind a link, it still works for the people who already have one.
How to implement it
Hide the discount input by default and reveal it from a "Have a code?" text link, keeping the applied discount visible in the totals once used. In the cart drawer, route the link to the cart page rather than trying to run the field in the drawer.
How to verify it
Open the cart and confirm no empty coupon field is visible, click the link to reveal it, apply a valid code and check the total updates and the code stays applied through checkout.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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