Check 5 / 8 LOW impact In the full checklist
Imprint / business info if EU traffic >10%
What this check is
For EU-facing stores the legal notice — company name, registration number, address and a contact that reaches a human — is a legal requirement, and it is also one of the cheapest trust signals available.
How to implement it
Publish an imprint or legal notice page with the registered company details, the registration and tax numbers, the address and the contact email, and link it in the footer next to the privacy policy. Keep it identical to the details in the terms.
How to verify it
Open the page and confirm the company details match the company register entry and the footer, with a contact address that a customer can actually reach.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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