Check 4 / 8 LOW impact In the full checklist
Cookie consent + Do Not Sell link footer
What this check is
Consent has to be granular and revocable, and shoppers in some jurisdictions have the right to opt out of data selling or sharing. Both need a place in the footer, not only in a modal seen once.
How to implement it
Use a consent tool that blocks non-essential scripts until consent, offers accept, reject and preferences, and keeps a persistent settings link in the footer. Add the opt-out link where the law requires it and record the consent state with a timestamp.
How to verify it
Open the store with a clean profile, confirm no analytics or ad request fires before a choice, then use the footer link to change the choice and confirm the scripts respond.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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