Check 5 / 21 LOW impact In the full checklist
Compare-at price + real savings $ — no fake
What this check is
A compare-at price only means something if the higher number was truly charged. Fabricated anchors are the kind of claim that attracts consumer-protection complaints in the EU and erodes trust the moment a shopper checks a price history tool.
How to implement it
Set the compare-at price to a price the product actually sold at, keep it stable rather than re-inflating it before each sale, and let the discount percentage render from those two numbers. Where a reference price rule applies in your market, make sure the anchor satisfies it.
How to verify it
Check the product page against the price history in your Shopify reports and confirm the struck-through price matches a price the product genuinely sold at within the last 30 days.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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