Product Page checklist
21 checks · 2 free · priority and impact rated
The product page is where the sale actually happens — everything upstream only gets a shopper here. These 21 checks cover the mechanics that move conversion: image quality and zoom, a sticky add-to-cart that survives a mobile scroll, reviews placed near the buying decision, and shipping or delivery clarity before the add-to-cart click.
Every Product Page check
- 1 Add size chart with model measurements — 23% fewer returns Free MED
- 2 Show delivery date not shipping time +8% CVR Free HIGH
- 3 Free shipping progress bar +15% AOV HIGH
- 4 Low stock warning <10 units +9% urgency LOW
- 5 Compare-at price + real savings $ — no fake LOW
- 6 Installments Klarna / Afterpay / Shop Pay +12% CVR HIGH
- 7 Video autoplay muted loop in gallery position 2 LOW
- 8 Quantity selector + tiered bundle discount LOW
- 9 Materials / Ingredients / Sustainability tabs LOW
- 10 Color / size swatches with photos, not dropdowns LOW
- 11 Frequently bought together upsell +18% AOV HIGH
- 12 Real-time viewers count if >20 — never fake LOW
- 13 AR / 3D model for high-ticket +19% CVR HIGH
- 14 Shipping cost calculator on PDP LOW
- 15 Add wishlist / save for later heart LOW
- 16 Gift wrap option $3.99 at ATC LOW
- 17 Trust: '12,431 happy customers' under title LOW
- 18 Product schema price availability reviews +31% CTR LOW
- 19 Add delivery date + cutoff time on PDP LOW
- 20 Sticky add-to-cart on mobile scroll LOW
- 21 Size guide popup linked from variant selector LOW
All 197 checks, one Google Sheet
This page is the outline. The full checklist adds the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, delivered as a Google Sheet and CSV with lifetime updates.
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