Check 9 / 9 LOW impact In the full checklist
Press testimonials with real photos + name + role
What this check is
A testimonial with a face, a name and a role is checkable; one with an initial and a stock photo is not. This is the human form of the press strip, and it belongs where the buying doubt is highest.
How to implement it
Collect the quotes directly, ask permission to publish the name, role and photograph, and place them on the homepage and the product page trust block. Link to the person or the publication where the quote is public.
How to verify it
Confirm every testimonial has a named person with a verifiable photo or profile, and that the permission to publish exists in writing.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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