Check 6 / 19 LOW impact In the full checklist
Collection descriptions 150 words unique, not dup
What this check is
Collection pages often rank better than product pages for category queries, but only if the page has text of its own rather than a grid of products with a one-line heading.
How to implement it
Write a specific paragraph for each important collection covering what the range includes, who it is for and how to choose, and place it below the grid so it does not push the products down. Remove any default text repeated across collections.
How to verify it
Compare the descriptions of five collections for duplicated sentences, and check that each one appears in the rendered page rather than only in the CMS field.
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