Check 5 / 19 LOW impact In the full checklist
Blog: 3 buying guides 1500+ words each
What this check is
Buying guides answer the research queries that sit above the purchase, and they give the product pages something to earn links to. Three substantial guides beat twenty thin posts.
How to implement it
Pick three questions your customers actually ask before buying, answer them with specific criteria, comparisons and photographs of your own products, and link to the relevant collections. Include the practical details: sizing, materials, care, delivery.
How to verify it
Search the guide’s main query and check that the article is indexed with its title and description, and that the on-page links reach live product pages.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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