Check 19 / 19 MED impact In the full checklist
Enable Google Shopping free listings + Merchant Center feed
What this check is
Free listings put the product into the shopping surfaces without ad spend, and they require a feed whose data matches the page: price, availability, image, shipping.
How to implement it
Create the Merchant Center account, connect the product feed from the store or an app, complete the shipping and returns settings, and fix the disapprovals that come back: missing identifiers, mismatched price, unavailable image. Keep the feed in sync as prices change.
How to verify it
Open the Merchant Center diagnostics after the first crawl and confirm the products are approved with no price or availability mismatches against the store.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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