Check 16 / 19 LOW impact In the full checklist
Meta description with benefit + CTA + 150 chars
What this check is
The description does not rank on its own, but it decides the click. A benefit plus a concrete call to action beats a truncated product specification.
How to implement it
Write a description per template that names the benefit and includes the action, kept inside the visible length, and write it manually for the pages that matter most commercially. Avoid duplicating the same sentence across a whole collection.
How to verify it
Search for a handful of the store’s URLs and check the description shown, then compare it with what the template generates to confirm no truncation and no duplicated text.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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