Check 9 / 12 LOW impact In the full checklist
Ships from US / EU badge if local fulfillment
What this check is
For cross-border shoppers, where the parcel ships from decides both the delivery time and whether they will be charged import duty. Stating the local warehouse removes the fear of a customs bill.
How to implement it
Show the fulfilment origin on the product page next to the delivery estimate for each warehouse you actually ship from, and keep it accurate per product rather than as a store-wide claim. If you ship from one region only, say so plainly.
How to verify it
Check a product fulfilled from each warehouse and confirm the badge matches the location the parcel is actually dispatched from in the fulfilment records.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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