Check 7 / 12 LOW impact In the full checklist
Carbon neutral shipping badge +11% trust lift
What this check is
Shoppers who care about packaging and emissions look for a signal, and a badge only works if the underlying programme exists: offsets purchased, recyclable packaging, a named partner.
How to implement it
Join a documented offset or low-emission shipping programme or explain your own measures, then show the badge with a link to a page describing exactly what is done and who verifies it. Remove it if the programme lapses.
How to verify it
Click the badge and confirm the destination page names the programme, what is offset or reduced and by whom; if that page cannot be written, remove the badge.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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