Check 16 / 16 LOW impact In the full checklist
Filter chips with product count per option
What this check is
A filter that yields nothing is worse than no filter. Showing the count next to each option tells the shopper which choices lead somewhere before they click.
How to implement it
Enable the product count on each filter value, and make sure the counts respect the filters already applied. Hide or disable values that would return zero results rather than letting the shopper hit an empty grid.
How to verify it
Apply one filter and confirm the counts on the remaining options update to reflect the narrowed result set, and that no visible option returns zero products.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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