Check 13 / 16 HIGH impact In the full checklist
Remove carousel hero — static image +11% CVR
What this check is
A rotating hero splits attention and shifts layout on every rotation; the second and third slides are seen by a fraction of visitors. One static hero with a single message usually outperforms the carousel it replaces.
How to implement it
Pick the strongest message, build it as a static hero with one primary call to action, and move the other slides into sections further down the page where they can be read in their own right. Keep the hero image sized for mobile to protect the largest contentful paint.
How to verify it
Load the homepage on throttled mobile and confirm only one hero message loads, the largest contentful paint is the hero image, and no layout shift occurs after load.
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