Check 9 / 12 LOW impact In the full checklist
Use post IDs for social proof stacking
What this check is
Running ads from a post that already has likes and comments carries that engagement into the placement, which outperforms an identical ad launched as a fresh creative.
How to implement it
Publish the creative organically first, collect the engagement, then promote that existing post rather than uploading the same video as a new ad. Apply it to the platforms that support running an existing post as an ad.
How to verify it
Check that the live ad shows the original post’s likes and comments under the creator or page name, and that the engagement count is visible in the placement.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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