Paid Ads checklist
12 checks · 0 free · priority and impact rated
Paid traffic multiplies whatever your store already is — including its leaks. Before scaling spend, these 12 checks make sure the pixel is accurate, the feed is clean, creatives are tested on a cadence rather than a hunch, and bids respect the margin the product actually carries.
Every Paid Ads check
- 1 Catalog feed for Advantage+ Shopping + PMax MED
- 2 UGC video ads 9:16 + 4:5 hook <2s problem / result MED
- 3 Retarget view content 7d with social proof ad MED
- 4 Exclude purchasers 180d from prospecting always LOW
- 5 PMax asset groups per bestseller, not all products LOW
- 6 Branded search defense campaign own terms LOW
- 7 YouTube Shorts + TikTok Spark Ads whitelist UGC LOW
- 8 Advertorial landing page for cold traffic angle LOW
- 9 Use post IDs for social proof stacking LOW
- 10 CBO testing: 3 creatives per ad set, kill <0.8% CTR LOW
- 11 Track MER + CAC + new customer % not just ROAS LOW
- 12 Landing page scent match ad angle + headline LOW
All 197 checks, one Google Sheet
This page is the outline. The full checklist adds the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, delivered as a Google Sheet and CSV with lifetime updates.
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