Check 12 / 12 LOW impact In the full checklist
Set up conversion value by product margin
What this check is
Optimising ad platforms on revenue treats a high-margin accessory and a break-even hero product as equals. Passing a margin-weighted value instead steers bidding towards profit.
How to implement it
Calculate a value per product from price minus cost and shipping, pass it as the conversion value with the revenue kept as a separate parameter, and keep the mapping updated when prices or costs change.
How to verify it
Check the value reported on a test purchase against the margin calculation for that product, and confirm the platform’s reported value matches the store’s own report.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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