Analytics checklist
12 checks · 0 free · priority and impact rated
You cannot fix what you do not measure. These 12 checks cover the measurement layer: ecommerce events that fire with the right payload, consent that does not silently break tracking, and a reporting setup where the numbers in your dashboard match what PayPal and Shopify report.
Every Analytics check
- 1 Enhanced ecommerce: view_item, add_to_cart, purchase MED
- 2 Meta CAPI + TikTok Events API server-side MED
- 3 Heatmap: Hotjar / Clarity on PDP + cart + checkout MED
- 4 Checkout funnel drop-off tracking by step LOW
- 5 Custom audience: view PDP no ATC 7 days LOW
- 6 Track profit not just revenue: COGS in GA4 LOW
- 7 UTM template for all ads + influencers + email LOW
- 8 Dashboard: MER, CAC, new customer %, LTV LOW
- 9 Server-side purchase deduplication check LOW
- 10 Track add_to_wishlist and begin_checkout events LOW
- 11 Segment new vs returning customers in reports LOW
- 12 Set up conversion value by product margin LOW
All 197 checks, one Google Sheet
This page is the outline. The full checklist adds the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, delivered as a Google Sheet and CSV with lifetime updates.
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