Check 7 / 12 LOW impact In the full checklist
UTM template for all ads + influencers + email
What this check is
Untagged campaign links collapse every channel into one bucket. A naming template applied consistently is what makes the channel comparison possible later.
How to implement it
Define the template: source, medium, campaign, content for the creative and term only for paid search, all lowercase with hyphens. Apply it to ad platforms, influencer links, email and social profiles, and reject links that do not follow it.
How to verify it
Open the campaign report and confirm the traffic splits cleanly by source and medium with no "(not set)" or "referral" entries where a campaign link was used.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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