Check 5 / 12 LOW impact In the full checklist
Custom audience: view PDP no ATC 7 days
What this check is
People who viewed a product and did not add it are the warmest audience a retargeting campaign will ever have. Building the audience explicitly makes the campaign possible instead of leaving it on the default settings.
How to implement it
Create an audience from product views excluding add-to-cart and purchase events, with a seven-day window, and use it in the retargeting ad set with the same product as the creative. Refresh the definition as the pixel fires more events.
How to verify it
Check the audience size in the platform after a few days of traffic and confirm it grows with views and shrinks as people convert, with purchasers excluded.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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