Check 9 / 18 LOW impact In the full checklist
Remove newsletter checkbox forced in checkout
What this check is
A pre-ticked marketing consent box buys an unsubscribed list and creates a compliance problem under GDPR and its equivalents. Consent has to be a deliberate act.
How to implement it
Untick the marketing opt-in by default or remove it from checkout entirely and collect consent where it is contextual, for example on the email capture form. Record the timestamp and source of each consent so you can prove it.
How to verify it
Run a test checkout and confirm the marketing box is unchecked by default, then check the customer record shows the consent state and the source of the signup.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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