Check 12 / 21 LOW impact In the full checklist
Real-time viewers count if >20 — never fake
What this check is
Showing how many people are looking at the same product only works when the number is real and meaningful. Below a certain threshold it signals an empty shop, and an invented number is a claim you cannot defend.
How to implement it
Wire the counter to a real analytics source with a lock-in window of a few minutes, hide it below the threshold you set, and never seed it with a random baseline. Same rule as the low-stock warning: if you cannot measure it, do not display it.
How to verify it
Open the product page in two browsers and confirm the count rises within the lock-in window, then check that the same page overnight falls back to hiding the counter.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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