Check 15 / 21 LOW impact In the full checklist
Add wishlist / save for later heart
What this check is
Most first visits do not end in a purchase. A wishlist gives the undecided shopper a way to keep the product, and it gives you a signal about what they wanted but did not buy.
How to implement it
Add a save control to the product card and the product page, store the list against the account or an email capture for guests, and send a reminder when the saved item returns to stock or drops in price. Keep it visible in the header so the list can be found again.
How to verify it
Save a product as a guest, close the browser, return and confirm the item is still in the list, then confirm the saved item appears in the account area after signing in.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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