Check 3 / 9 MED impact In the full checklist
Review count in Google Shopping feed + merchant
What this check is
Ratings and review counts in the shopping surfaces lift click-through, and they only appear if the feed carries genuine review data. A feed without them shows the product with no social proof next to competitors with stars.
How to implement it
Connect the review platform to the Merchant Center feed or map the rating fields in the product feed, ensure the aggregate rating meets the platform’s threshold, and keep the review widget so the data can be verified. Remove the mapping if the reviews are not genuine.
How to verify it
Check a product in Merchant Center after the feed refresh: the rating and count should be present and match the aggregate shown on the product page.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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