Check 3 / 19 MED impact In the full checklist
Unique H1 per page, not logo in H1 tag
What this check is
The H1 tells a crawler what the page is about. When the logo carries the H1 on every page, every page claims to be about the brand rather than the product.
How to implement it
Set the logo as a plain link with an accessible label, make the product or collection name the only H1, and keep the visual size hierarchy independent of the heading level. Check the homepage, product, collection and article templates.
How to verify it
Check the heading outline of five page types: exactly one H1 per page, and it names the page content rather than the site.
All 197 checks, one Google Sheet
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