Check 12 / 16 LOW impact Free
Add press strip 'As seen in' if you have 1 logo
What this check is
One real placement is stronger than five invented ones. If a publication, podcast or newsletter has covered the store, that logo belongs above the fold where the hesitating shopper can see it.
How to implement it
Collect the logos you have the right to display, add them to the homepage as a monochrome row with a link to the coverage, and keep a fallback design for when the count is odd. If you have no coverage, leave the strip out rather than filling it with stock marks.
How to verify it
Confirm every logo in the strip links to the actual placement, returns 200, and mentions the store or the founder on the destination page.
This one is in the free tier
The free tier covers the first checks of every category — enough to close the obvious leaks. The full checklist adds the priority order, the impact score and the tool link for all 197 checks across 14 categories.
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