Store Foundation checklist
16 checks · 16 free · priority and impact rated
Everything else compounds on this layer. A store that ships to the wrong currency, shows a broken favicon in the browser tab, or hides its policies reads as untrustworthy before a shopper has seen a single product. Work these 16 checks first, then move on — they are cheap to fix and they affect every page on the site.
Every Store Foundation check
- 1 Set up favicon & logo all sizes + social icons Free MED
- 2 Connect custom domain with SSL & 301 redirects Free MED
- 3 Add organization schema + logo for Knowledge Graph +22% CTR Free MED
- 4 Custom 404 with search + bestsellers — recover +8% traffic Free LOW
- 5 Non-intrusive cookie banner bottom-left, no wall Free LOW
- 6 Professional domain email hello@ — not Gmail Free LOW
- 7 Remove 'Powered by Shopify' everywhere Free LOW
- 8 Branded tracking page /a/tracking + SMS updates Free LOW
- 9 Domain email DNS SPF / DKIM / DMARC setup Free LOW
- 10 Add physical address + hours in footer for trust Free LOW
- 11 Create /collections/all with real filters, not empty Free LOW
- 12 Add press strip 'As seen in' if you have 1 logo Free LOW
- 13 Currency switcher if you ship to 2+ countries Free LOW
- 14 Shop mega menu with product images, not text Free LOW
- 15 Legal pages linked in footer + checkout consent Free LOW
- 16 Add store favicons for iOS / Android / manifest Free LOW
All 197 checks, one Google Sheet
This page is the outline. The full checklist adds the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, delivered as a Google Sheet and CSV with lifetime updates.
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