Check 6 / 16 LOW impact Free
Professional domain email hello@ — not Gmail
What this check is
A gmail.com reply address undercuts the domain you just paid for. A branded address on the store domain is the minimum signal that there is a business behind the checkout.
How to implement it
Create the mailbox at the domain provider or a workspace host, configure the MX records for the store domain, and set the store’s sender and reply-to addresses to it in Shopify notifications and in the email platform. Keep the local part short, hello@ or support@, and use one address consistently.
How to verify it
Send a test order confirmation and a test message from the email platform to an external inbox, then check that the sender domain matches the store and the reply-to address is the branded one, not a personal mailbox.
This one is in the free tier
The free tier covers the first checks of every category — enough to close the obvious leaks. The full checklist adds the priority order, the impact score and the tool link for all 197 checks across 14 categories.
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