Check 8 / 16 LOW impact Free
Branded tracking page /a/tracking + SMS updates
What this check is
Order tracking is the moment a shopper decides whether to buy again. A carrier link that dumps them on a generic tracking site wastes that moment; a branded page keeps the store in front of them while the parcel moves.
How to implement it
Use a tracking app that renders the parcel status on a /apps/tracking style page with the store header, and add SMS or email updates on the same events the carrier reports. Make sure the tracking link in the shipping confirmation email points at the branded page rather than the carrier.
How to verify it
Place a test order to your own address, click the tracking link in the confirmation email, and confirm the page renders with the store branding and the latest carrier event instead of redirecting to a third-party tracker.
This one is in the free tier
The free tier covers the first checks of every category — enough to close the obvious leaks. The full checklist adds the priority order, the impact score and the tool link for all 197 checks across 14 categories.
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