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Check 10 / 13 LOW impact In the full checklist

Contact phone + email + response time <2h

What this check is

A shopper with a question before purchase decides in minutes whether the store is reachable. A stated response time, and a channel that answers inside it, converts that hesitation into confidence.

How to implement it

Publish the support email and, if you run one, the phone number with its hours and timezone, and commit to a response window you can actually staff. Add the same details to the contact page, the footer and the order confirmation.

How to verify it

Send a real question to the published address during support hours, time the reply, and confirm it arrives within the stated window; adjust the promise if it does not.

All 197 checks, one Google Sheet

This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.

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More in Trust & Payments

All 13 Trust & Payments checks · All 14 categories