Check 11 / 13 LOW impact In the full checklist
Physical store map if you have one location
What this check is
A physical location is verifiable proof that the business exists. An embedded map, the opening hours and the ability to collect in person answer the trust question that an online-only footer cannot.
How to implement it
Add the address with an embedded map, the opening hours and any click-and-collect option to the contact page and the footer, and keep the details consistent with the business profile on Google and with the legal pages.
How to verify it
Open the contact page, follow the map link to the listing, and confirm the address and hours match what the map provider shows for the same location.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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