Check 5 / 13 LOW impact In the full checklist
Founder story + real photo, not stock +18% trust
What this check is
A named founder with a real photograph converts the store from an anonymous warehouse into a business with someone accountable behind it. Stock photography does the opposite once the shopper recognises it.
How to implement it
Write two or three paragraphs about why the store exists and who runs it, use a real photograph rather than a stock image, and place the story on the about page and a short version near the product page trust block. Add the company details that match the legal pages.
How to verify it
Open the about page and check that the photo is the real founder, the story names a person, and the company details agree with the footer and the legal pages.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
$19 $197 one-time · 30-day money-back guarantee
Unlock 179 checks — $19