Check 7 / 13 LOW impact In the full checklist
Money-back guarantee seal 30 days + free returns
What this check is
A return promise with a number in it removes the risk of trying the product. The seal only works if the policy behind it is real and easy to exercise.
How to implement it
Add a guarantee seal to the product page and the cart with the exact window and conditions, and make the returns page reachable from the same block. Keep the window identical wherever it is mentioned: product page, policy, checkout and the confirmation email.
How to verify it
Start a return through the published process and confirm it is accepted within the stated window without conditions that are not written on the product page.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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