Check 6 / 13 LOW impact In the full checklist
SSL secure checkout lock icon microcopy
What this check is
Trust microcopy near the payment step reduces the hesitation caused by years of warnings about entering card details. The claim has to be true: HTTPS everywhere, no card data stored on your own servers.
How to implement it
Add a short line with a lock icon next to the payment or add-to-cart area, and keep the store fully on HTTPS with no mixed content. Do not overstate it with invented security certifications.
How to verify it
Confirm the padlock shows in the browser, the console reports no mixed-content warnings, and the microcopy claim matches how the store actually handles payment data.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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