Check 3 / 12 MED impact In the full checklist
Retarget view content 7d with social proof ad
What this check is
Retargeting the people who viewed a product without buying works best with the objection handled: a review, a guarantee, a demonstration. Repeating the same product ad they already ignored rarely moves them.
How to implement it
Build the audience from product views in the recent window, exclude purchasers, and use creative that carries proof — a review quote, a rating, a returns promise — rather than a price reminder. Cap the frequency so the audience is not exhausted in days.
How to verify it
Check the frequency and the click-through in the retargeting campaign, and compare the conversion rate of the social-proof creative against the plain product ad in the same audience.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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