Check 5 / 12 LOW impact In the full checklist
PMax asset groups per bestseller, not all products
What this check is
A single asset group containing the whole catalogue cannot speak to any one product. Splitting groups around the products that actually sell lets the creative and the feed match the query.
How to implement it
Build asset groups around the bestsellers or a tight theme, supply a feed segment plus headlines, descriptions and images specific to that group, and keep one catch-all group for the rest of the catalogue. Review the group-level reporting rather than the campaign total.
How to verify it
Open the asset group report and confirm each group has its own feed segment, creative and a meaningful conversion volume rather than the traffic all landing in one catch-all group.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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