Check 6 / 12 LOW impact In the full checklist
Branded search defense campaign own terms
What this check is
Competitors and marketplaces bid on your brand name, and the first result for a brand search decides whether the customer arrives at your store or at a reseller. A branded campaign is cheap insurance.
How to implement it
Run a small branded search campaign on the brand and product names with a deep link to the relevant page, copy that confirms the official store, and a budget sized to the brand volume rather than to acquisition targets. Track it separately.
How to verify it
Search the brand name from a clean browser and confirm the official result appears first, and check the branded campaign’s cost per click stays well below the non-brand average.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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