Check 13 / 16 LOW impact In the full checklist
Order confirmation with referral share $10
What this check is
The confirmation email is opened by almost every customer at the moment they are most enthusiastic about the brand. Putting the referral offer there gives it the attention a separate campaign would not get.
How to implement it
Add a share block to the confirmation template with the customer’s referral link and a one-line explanation of the reward, and make the share action a single tap on mobile. Keep the transactional content above the promotional block.
How to verify it
Place a test order and confirm the confirmation email contains a working referral link that attributes a new order to the referring customer.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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