Email & SMS checklist
16 checks · 0 free · priority and impact rated
Email is consistently the highest-ROI channel in ecommerce and the one most stores leave half-finished — a welcome flow that never got written, an abandoned-cart sequence with a single email. These 16 checks build the lifecycle properly: capture, flows, segmentation, and the deliverability basics that decide whether any of it lands.
Every Email & SMS check
- 1 Abandoned cart 3-email flow 1h / 24h / 48h +12% recov MED
- 2 Browse abandonment 1 email +7% CVR HIGH
- 3 Post-purchase cross-sell flow day 7 after delivery MED
- 4 Welcome series 3 emails story + 10% off + social LOW
- 5 VIP segment + early access flow + double points LOW
- 6 SMS abandoned cart 30min with short link LOW
- 7 Back in stock flow automated via Klaviyo LOW
- 8 Winback flow 60 days inactive + incentive LOW
- 9 Review request flow day 14 after delivery LOW
- 10 Exit-intent popup 12% email capture, not 30% spam LOW
- 11 SMS opt-in at checkout checkbox + TCPA text LOW
- 12 Quiz to segment list: skin type / goal / style LOW
- 13 Order confirmation with referral share $10 LOW
- 14 Weekly newsletter with UGC + new drops + tips LOW
- 15 Sunset unengaged 90 days — keep deliverability >98% LOW
- 16 Collect photo reviews incentive $5 off next order LOW
All 197 checks, one Google Sheet
This page is the outline. The full checklist adds the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, delivered as a Google Sheet and CSV with lifetime updates.
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