Check 12 / 16 LOW impact In the full checklist
Quiz to segment list: skin type / goal / style
What this check is
A short quiz does two jobs: it gives the subscriber something to do, and it tags them with the attribute that makes every later email relevant. The result page is also the best place to recommend products.
How to implement it
Write three to five questions tied to attributes you will actually use in segmentation, map the answers to tags in the email platform, and return a recommendation with a product matched to the result. Keep it short enough to finish on a phone.
How to verify it
Take the quiz on mobile and confirm the subscriber arrives in the list with the mapped tags and receives a follow-up email that reflects the answers given.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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