Check 8 / 16 LOW impact In the full checklist
Winback flow 60 days inactive + incentive
What this check is
A customer who bought once and disappeared after two months is not gone, they are unreminded. The win-back message needs a reason to return, not just a reminder that the store exists.
How to implement it
Trigger after a defined inactivity window, show the product they bought or the category they browsed, and attach an incentive sized from the margin on a second order. Cap the sequence and stop it at the next purchase.
How to verify it
Tag a test customer as inactive and confirm the message fires with the right products and a working incentive, and that purchasing removes them from the flow.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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