Check 10 / 16 LOW impact In the full checklist
Exit-intent popup 12% email capture, not 30% spam
What this check is
An exit-intent offer captures the visitor who is leaving anyway. It works when it is one offer, one field and one time per visitor, and it destroys the list when it fires on every scroll.
How to implement it
Trigger on exit intent or deep scroll once per session with a single email field and a clear value, suppress it for existing subscribers and on the checkout pages, and deliver the promised incentive immediately. Consider a lower-friction offer than a discount for margin-heavy catalogues.
How to verify it
Load the store with a clean profile, trigger the popup, confirm it appears only once and not on the cart or checkout, and check the address lands in the list and receives the incentive.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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