Check 6 / 16 LOW impact In the full checklist
SMS abandoned cart 30min with short link
What this check is
SMS reaches the phone where the cart was abandoned, and it works best as a single short message soon after the event rather than a series. The compliance requirements are stricter than for email.
How to implement it
Send one message roughly half an hour after abandonment with a short link back to the cart, and only to numbers with recorded consent. Include the opt-out language the regulations in your market require, and keep the sender registered.
How to verify it
Abandon a test cart on a consented number and confirm one message arrives with a working short link and the opt-out instruction, and that no message is sent to a number without consent.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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