Check 16 / 21 LOW impact In the full checklist
Gift wrap option $3.99 at ATC
What this check is
Gift buyers spend more and are more loyal, but only if the store makes gifting obvious. A gift-wrap option with a message field near the add-to-cart button captures that intent while the shopper is still in the buy box.
How to implement it
Create the gift wrap as a product or line-item property with its own price, add a checkbox and a message field on the product page, and pass the message into the packing slip or the fulfilment app. Make sure the price shows up as a separate line in the cart, not hidden in the product price.
How to verify it
Add a product with gift wrap and a message, complete a test order, and confirm the surcharge appears as its own line item and the message reaches the packing slip or fulfilment note.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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