Check 18 / 21 LOW impact In the full checklist
Product schema price availability reviews +31% CTR
What this check is
Product structured data is what lets Google show price, availability, rating and shipping in the result instead of a plain blue link. Mismatched or missing markup loses those enhancements and can trigger a merchant listing warning.
How to implement it
Emit Product JSON-LD with name, image, sku, brand, offers with price, priceCurrency, availability and priceValidUntil, plus AggregateRating and Review where you have genuine reviews. Keep the markup generated from the same data that renders the page so the two cannot drift.
How to verify it
Run a product URL through the Rich Results Test and the Merchant Center product snippet check; price, availability and rating must match the visible page, with no missing-field warnings.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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