Check 2 / 21 HIGH impact Free
Show delivery date not shipping time +8% CVR
What this check is
A delivery window stated as a date is a promise; "ships in 3-5 business days" is a task the shopper has to convert in their head. The date removes that arithmetic at the exact moment the buying decision is made.
How to implement it
Calculate the estimate from the handling time plus the carrier transit time for the destination country and render it as a date range next to the add-to-cart button. Keep the calculation in one place so the product page, cart and confirmation email cannot disagree.
How to verify it
Load the product page from two different countries with a VPN and confirm the date range shifts with the shipping profile, and that the same range survives into the cart.
This one is in the free tier
The free tier covers the first checks of every category — enough to close the obvious leaks. The full checklist adds the priority order, the impact score and the tool link for all 197 checks across 14 categories.
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