Check 6 / 13 LOW impact In the full checklist
Members-only early access to drops + sales
What this check is
Giving the best customers first access to a new product or a sale is a benefit that costs no discount. It also creates a reason to join the list, which helps acquisition as well as retention.
How to implement it
Define the membership tier, publish the early-access window before the public one, and send the notification to that segment only. Keep the window genuinely exclusive: the same offer visible publicly at the same time destroys the perk.
How to verify it
Run a small drop and confirm the segment receives the early link before the public launch, and that the public announcement follows at the stated time.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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